Everything you do with respect to your preaching should be the product of an intentional choice. The ironic thing is that even when you think you are not making choices intentionally, your actions reveal your intentions. Even if you don’t mean them to. The essential principle upon which this book rests is the following: the key to good preaching is to make each of your decisions deliberately, consciously, intentionally, with the goal of communicating with the greatest effectiveness. Do you move your hands while you preach? Why? Why not? Do your sermons have titles? Are they interesting? Why? Why not? Do you use illustrations? Why? Why not? Do you preach from a series of topics or from a book in the Bible? Why? Why not? Do you apply the sermon points to your congregation’s lives? Why? Why not?